The history or Rainbow Riches games is the history of one remarkably successful entertainment business that became synonymous with fruit machines and skill with prizes (SWP) games in pubs, bars and clubs across the UK in the 70s, 80s and 90s.
The name of that company is Barcrest.
This Manchester-based business was formed in 1968 to create the kind of games machines that people could play to win money whilst out with friends and having a drink, or taking a break from the main event of a bingo round or watching a film, or waiting for their take away to be prepared.
Fruit machines became a regular part of UK nightlife partly thanks to Barcrest. Popular titles developed at this time include Card Cash, Cash Counter Chances Unlimited and Super Line Up.
In fact, Barcrest was so successful that they were bought by American gambling operator, International Game Technology (IGT), in 1998. Following this move and with the growth of the internet, Barcrest’s design and development team turned their attention to online slots and casino games. The first fruits of this production line included slots like Monty’s Millions and Money Mad Martians.
In 2006 the iconic Rainbow Riches game was born as a slot machine featuring the now classic bonus rounds of Wishing Wells, Pots of Gold and Roads to Riches. This game has of course gone on to become one of the most recognisable slots in history, with new formats released regularly to feed a hungry audience.
Further games by Barcrest that you might be familiar with include Rob Da Bank, a hugely popular online video slot that features innovative Super Trails and bonus gamble options, and Captain Jackpot’s Cash Ahoy, another well-known slot in the UK market.
The story of Barcrest took another turn in 2011 with IGT sold the business to Scientific Games (SG) for £33 million. As well as producing more versions of Rainbow Riches games, since this transfer Barcrest have created more classic slots including the high RTP game, Ooh Aah Dracula, Cleopatra and Cluedo Slots.
SG themselves have an interesting history in the entertainment market, having developed the innovative Tilt technology for pinball machines after their launch in the 1940s. Scientific were also involved in the home video market in the 1980s before going on to become a leading force in game development for the online gambling industry.
SG also own two other production houses, Bally Technology and Wiliams Interactive (WMS) who both produce high quality online casino games.
SG have offices worldwide, including the UK and Europe.